vehicle solutions
Get A Car and Get Earning
To drive and earn with Uber, you need a car—but it doesn’t have to be your own. With the Vehicle Solutions program, prospective drivers can get a car by the hour, week, or even longer without having the expenses or commitment of car ownership. And for those who want to drive but don’t want to put the wear and tear on their own vehicle, our partners (Getaround, Hertz, Fair) have ready-for-the-road rentals for them, too.
So we created an integrated campaign to raise awareness of this program and encourage engagement amongst an audience who had never even considered the opportunity to drive. There were many (legal) parameters to consider due to the facts that drivers are contractors and the cars aren’t ours, but we took it as a challenge to think within the box and deliver compelling creative.
Digital Videos
OOH Billboards
Paid Media
