Room to be You

Brand Refresh
In the sea of sameness that is the senior living category, the Heartis difference is clear the moment you walk through the door. Their boutique communities offer luxurious apartments and amenities for those looking to continue a life well lived, but their brand identity didn’t reflect the level of sophistication that distinguishes Heartis from the competition. We stepped in to change that.

We didn’t change the company, their business, or the communities. We changed the way they were presented. A new color palette, brand voice, community-specific website, social presence, and collateral suite showcase the elevated experiences that Heartis offers. And invite vibrant, fun-loving, passionate seniors to make themselves at home.

Website Redesign

Social Support

Lifestyle Brochure

Community Collateral