Billboard music awards
TV Spots
Uber partnered with the Billboard Music Awards to go from behind-the-wheel to behind-the-music with Ciara, Tayla Parx, Audra Mae, and Alex Hope. In a candid conversation with these artists, songwriters, and producers, the women opened up about their road to the BBMA stage and the speed bumps they faced along the way.
What they had to say was revealed in a three-part commercial series during the BBMAs.
Digital Videos
In addition to the broadcast spots, we also created digital videos to promote on Uber’s and Billboard’s owned channels.
