7REWARDS WEEK
Snacks and Drinks and Snacks and Drinks
What’s better than a free Slurpee? An entire week of SO. MANY. FREEBIES.
Surround free drinks and snacks with fireworks and bald eagle flair and you’ve got one heck of an eye-catching promotion that promises to increase basket size and transaction count by driving trial of proprietary products. 7Rewards Week was an entirely social campaign supported by paid media, zany Snapchat filters, and animated GIFs galore.
The Results
Success was measured by the number of app downloads (10K per store day) and 7Rewards scans.
63% increase in total sales
300% increase in new active 7Rewards members (avg 20K per store day)
500% increase in 7Rewards scans per store day over previous period
475% increase in 7Rewards site visits
Snapchat Filter
Organic Social
Paid Media
